This assignment was in part 3 different ad campaigns. The goal of the assignment was to combine an image with an unexpected title to sell a product.
HTC Vive Virtual Reality Headset
The ability to travel the world at any moment.
Light Phone 2
Be able to disconnect from the digital world and take the moment that is, now.
Enchroma Colour Corrective Glasses
Saturate someone's world by allowing them to see the full-colour spectrum.
This assignment we were given a brief about a specific target audience we had to sell the Khallax Cabinet to.
Our target audience were new parents with young children.
The cabinet is designed with safety in mind, coming with a variety of features.
- built out of chip resistant plastic,
-Bottom heavy, making it harder a child to tip.
-cabinet handles are inline with plastic, so there is nothing sticking out.
-Modular design allows it to be stacked and combined into any orientation desigred.
Ad Campaign concept
We would offer the cabinet for free to young mothers living in third world countries.
We were told to create a Newspaper for a fictional universe of our choosing. This was one of my favorite assignments. The requirements of the newspaper were proper headings, type hierarchy, proper use of columns, visual consistency and must include 2 different ads.
I decided to create a newspaper called “Outer Colony News” inside the Halo universe. The year is 2563, so the article is designed to look like it’s being read on a futuristic iPad of sorts.
We were put into groups of 3 and 4 and told to create a fully formatted magazine, filled with a proper art style and specific requirements. The type of magazine was up to the group but had to contain 2 ads and follow specific Adobe Indesign requirements.
Our group decided to create a fashion magazine for the company OFF-WHITE. We are all into fashion, we figured this would help keep us invested.
Our assignment was to create experiential wobbler ads and a cardboard pop up that would be placed inside supermarkets, with some sort of unique selling strategy in mind.
Client & Idea
I chose to create wobblers for Urban Outfitters because I tend to shop there a lot and asked myself “what would make me stop in a supermarket and make me wanna buy clothing?”. My idea was to create a sort of paper clothing rack that would allow people to look through the articles, find something they like and then get a coupon for that specific item.
The wobblers are clothing articles that have a small image of the article the name of the product, and a code to scan for an online coupon for the UO App.
The Popups are large cardboard cutouts of models wearing different articles of clothing, with the ability for people to come up to it and scan the article for a coupon.
The coupons are digital and are sent directly to people’s email, which from there redirects them to the UO Mobile App.
Distributel wanted an ad campaign for customers north of Toronto, where popular providers may not be available.
A small postcard which would be handed to people.
If someone wants to use the high-speed network available in our ‘out of home’, they will have to sign up at the desk. This requires them to give their name, email and phone number. After this, they receive the network password along with the postcard and wristband.
We were told to create a booklet that was completely formatted and followed specific requirements that had to be met inside Adobe Indesign. The book was up to us completely and the content, but it had to resemble a real book.
I wanted to create a climbing photography booklet, which showcased the beautiful imagery of climbing and talked about the locations where climbing takes place.
We were told to create a fictional logo for a design company, without many rules we had a lot of creative freedom.
From the beginning, I knew I wanted to take advantage of negative space. My decision to splice the first word in half was inspired from Avengers Infinity War.