What is NU ERA?
NU ERA is a small clothing brand I started up myself with the help of my friend Nicole. The brand is Toronto based because our main target audience is located here. I see a gap in the market when it comes to streetwear and fashion inside the City of Toronto, and my goal is to fill this gap and become a prominent name inside Toronto.
As Sole proprietor, I built the business plan, created the Instagram ad campaign, took the photos, created all the assets and executed out of pocket. This campaign made enough sales to continue this venture. The only other help I have received has been from Nicole in terms of designs and brainstorming/thought process.